Tuesday, February 21, 2017

Working in PR During London Fashion Week //

Dear Readers,

For those of you who have little knowledge of the real process and build up which is involved with fashion week, I come bearing an honest and frank explanation of what it is like to work amidst the madness. After all, it isn't just about celebrity spotting and sitting on the FROW.

As a self-proclaimed fashion enthusiast, I have somewhat wormed my way into a society which must survive four weeks, twice a year, on ready-to-wear designer collections and free champagne.

I wanted to be one of them. Since my very first fashion week back in September 2014, I quickly realised that the fast-paced lifestyle was for me. I began to revel in the thought that I would be able to indulge in catwalk shows, free promotional snacks and goody bags. However over time, I have come to realise that there is only so much free Propercorn popcorn you can consume before you become borderline feral. Not to mention that working during LFW is no picnic; you will certainly be put through your paces.

I am yet to experience the entire four weeks of fashion week, but I have to divulge that one week is enough for you to go down a dress size, from the constant running around and little time to eat and drink. You are lucky to get an hour between shows to catch your breath.

I couldn't resist a quick OOTD selfie at the venue

Okay, so perhaps I am being a little over-dramatic about it all. It is definitely one of those things where in the moment you are flustered because you are trying to comprehend everything that is going on. But when you look back, you begin to appreciate what you have achieved in the week. I actually adore how busy it gets and fashion week is such an essential way to get your foot in the door, particularly when it comes to making a name for yourself in the fashion industry. This is your time to sell yourself to everyone you meet.

During my time working with POP PR, I was able to network to my hearts content (in between my  job posting on their social media - @pop_pr_uk). I'd give out my business cards to photographers, celebrities and other journalists and just get chatting. It can be an awkward task sometimes, but when executed as naturally as possible and with a little flair of your personality, it can do wonders. I set myself the task of networking with at least ten new people per day and it really paid off.

There is a lot more to fashion week than what I have written in this post. However I thought this would at least reassure you, that although there is a lot of glitz and glamour, there is actually really hard work going on behind the scenes. I am so grateful for my time working with POP PR for another season and it is opportunities like this one which make you appreciate how much thought and energy goes into pulling off a fashion show. 

Let me know if you would like to see more content regarding LFW or if you have any questions you'd like answered.

Stay Sweet,

Alice xx



  1. Sounds like you had a fantastic time at LFW, Alice. What time did you start and finish on an average day? JB

  2. Yes I'd like to see more of your LFW pics. I love your style of photo's. Vikki

  3. I love the cullottes in your selfie- a great look on you.SF


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