Monday, February 20, 2017

LFW: Pam Hogg AW17 //

Dear Readers,

Pam Hogg was most definitely a knock out show. It was creative, fun and set itself apart from the others. I can appreciate a well thought out catwalk performance, simply because I was working on 17 of them during London Fashion Week this season. 

Fearne Cotton walking for Pam Hogg

Sneaking my way in backstage before the show, I was able to catch a glimpse of the chaos that is Pam Hogg and her eccentric ways of preparation. At one point, it all got a bit too much and the designer screamed for all press to get out at once. It was another world in that space, the air was thick with anticipation and tension as the models were stripping out of their clothes and into tight PVC dresses, hair stylists were pinning strands of hair in place and makeup artists were applying the last of the red lipstick.

As soon as the lights dimmed for the start of the show, the atmosphere was electrified with cheers from the famous faces sitting on the FROW, including Noel Fielding, Ray and Elaine Winstone, Isobelle Molloy, Lady Victoria Hervey and Lisa Snowdon among many others.

It was a show which any fashion photographer would wish could last a lifetime, as red-lipped models filed down the runway with such raw confidence. People were screaming with adoration as each new piece came out through the gates of the Freemason's Hall in Covent Garden. 

Pam Hogg always likes to indulge us with celebrity guest models, which this season included Fearne Cotton and Alice Dellal. They were both so fitting for the show and the eclectic designs. It was a collection for women with power, dominance and sex-appeal.

Below are my images from the show:

Alice Dellal, Pam Hogg, Fearne Cotton
Stay Sweet,

Alice xx



  1. What funky fashion -great stuff. JB

  2. You are so lucky to have been at LFW but I guess the harder you work the luckier you are. Sarah

  3. Fern Cotton looks so good in that outfit.SF

  4. How many photo's did you take and how many did you discard? Vikki


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