Thursday, November 30, 2017

A Response To A New Era - Edward Enninful's First Vogue //

Dear Readers,

I have been meaning to get this post published in a timely fashion, however as my main focus has been on producing articles and content for my university newspaper, my attention has been focused elsewhere.

I do still think that this is an interesting discussion to place on my blog.

I have waited in anticipation for a very long time in readiness for the handover of Vogue. I have only really known and read the Vogue which has had Alexandra Shulman at its helm.

The December Issue, 2017

Although it is not particularly my print publication of choice, I have always enjoyed the luxury of collecting them. They are Vogue's after all.

Edward Enniful, OBE
When Edward Enninful was named as the new Editor-in-Chief for British Vogue back in April 2017, four months after Shulman announced that she would step down, I felt a little sceptical about how the publication would change. Even though I am a journalist working in an age where the media landscape is constantly changing, I do find myself holding onto particular practices quite nostalgically. I believe a lot of people rely on the strength of Vogue because of its patriotic resilience to remain a traditional publication. It has barely taken steps forward to compete with its neighbouring publications. With that in mind, I was a little worried that with a new editor in the mix, the publication would become just another fashion magazine, potentially losing its lustre as a fashion bible.

Interestingly, I did a mini dissertation in my second year of my degree, focusing on Vogue, whereby I looked through archives of Vogue issues from the days of pre-digitalisation to present day. I posed the question:

It unearthed an entire debate about the future of publications like Vogue, as bloggers and influencer's have grown with such force, that they have dethroned Vogue from its title as the ultimate fashion bible. It really got me to consider how the publication would have to adapt in order to survive. 

When I first got my hands on the December 2017 issue I was so surprised by how nostalgic the cover felt. With its old Vogue  format, but modern cover star Adwoa Aboah, I instantly fell in love. I adored the dreamy editorials and visual spreads, together with the inclusion of English starlet Millie Bobby Brown.

I won't spoil it too much for you, if you are yet to purchase the magazine. But I highly recommend you do. It is definitely a breath of fresh air and I have to say, after some initial uncertainty about how I would react to the new issue, I actually love everything this publication stands for. I just hope it doesn't try to become too politically charged in its approach, that it pushes away its original readership.

This new era of Vogue  is most certainly one which has and will invite a new generation of Vogue readers to participate in the voice of fashion.

Let me know in the comments below how you feel about the new issue of Vogue. What did you love most?

Stay Sweet,

Alice xx


Thursday, November 23, 2017

Has the rise in popularity of established blogs impacted the language used in monthly fashion magazines such as Vogue? //

Dear Readers,

I thought I would publish my dissertation from the second year of my journalism degree. At the time when I first started researching for the paper, Alexandra Shulman was still Editor-in-Chief. Although I did find out towards the end of my writing process that Shulman had decided to resign from the role.

This is still an evolving debate and it will be interesting to see how Vogue will develop with its new editor Edward Enninful.

Disclaimer: This work was submitted as part of my degree and was graded. I do not give permission for this paper to be used or referenced in any academic circumstance, only with exception of my permission.

Stay Sweet,

Alice xx


Monday, November 06, 2017

Trend Report: Waterproof Dreams at Dumpty SS18 //

Dear Readers,

Dumpty's Spring/Summer 2018 collection summed up British Spring and Summertime perfectly by featuring an inspired collection of waterproof jackets and anorack pieces.

The Central Saint Martins and London College of Fashion descendants have created a playful, modern streetwear collection.

Layering has become a huge trend for many SS18 collections, with designers like Miu Miu and Marc Jacobs leading the way for the popular style. It is an easy way to play with your silhouette and adds a real depth to your outfit. Try layering different fabrics of varied cuts to accentuate the look.

Playful Waterproofs:
This collection revolves around waterproof jackets and sweatshirts. The bright injection of colour modernises them for the ultimate streetwear vibe. Dumpty successfully regenerates traditionally practical items and creates a fresher, more wearable piece that challenges typical sportswear and outerwear norms.

Millennial Pink:
Every SS18 featured the colour taking the industry by storm. If you don't own a millennial pink piece by the time it is Spring 2018, then you're doing it all wrong.

Dumpty feminised their waterproof by creating a pink co-ord set that included matching shorts and a waterproof pink rucksack.

Stay Sweet,

Alice xx

Wednesday, November 01, 2017

The Gucci Inspired Dress You Need This Season //

Dear Readers,

I have been following the careful moves of creative director Alessandro Michele since he was appointed creative director for Gucci in January 2015. His growth and development as a designer was initially minimal and he stuck to his inspirations with such belief that his pieces have been distinctive to Gucci's identity. Michele now has the market right where he wants it, firmly at his feet.

Photo: Gucci
Gucci is the brand to own right now and it does not look as if the company is set to step down from that title any time soon, with sales up 49 per cent in the last quarter alone.

For those who are yet to purchase their first Gucci piece, you can pay homage to the designs with inspired pieces from the high street, that are a fraction of the cost. Everyone from online brands to other high-end designers seem to be taking inspiration from Michele's particular aesthetic. It's as if the entire world has been hypnotised by green and red racer stripes and sparkling snake accoutrements.

Victorian floral midi dresses are another of Gucci's staples and I was so inspired when they released their Gucci Bloom fragrance. The visuals used in the advert encapsulate Alessandro Michele's vision of Victorian drama meets eclectic edge entirely.

Check out how I style my Victorian floral midi 🍃

'It is my intention to astonish you all' - Bathsheba, Far From The Madding Crowd. Channelling my inner Bathsheba Everdene in this Gucci inspired look.

Viscose Dress, £29.99 | H&M
Fine Knit Jumper, £24.99 | H&M
Zip Detailed Boots, £12 | Primark 
Red Chloe replica, £10 | Bought at a Cypriot market stall

Viscose Dress, £29.99 | H&M


Porcelain Garden Print Silk Gown, £4,040 | Gucci 

Disclaimer: Although an exact green match can be found online, Gucci do sell green gowns similar to this one in-store.

Porcelain Garden Print Silk Gown, £4,040 | Gucci 

This post is in collaboration with my new social media account. Follow @itsnotcouture #ITSNOTCOUTURE. Finding affordable alternatives to luxury fashion.

Stay Sweet,

Alice xx
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