Friday, October 06, 2017

The Primark Winter Coat You Need In Your Life //

Dear Readers,

It has been a little while since my last post. I am currently contributing to Kingston University's student newspaper, as part of one of my modules for final year.  Working on The River alongside my freelance writing for other magazines, I have found little time to get more posts out to you.

But fear not, I am back with another post today and it is one that I have been dying to share with you, ever since I made the purchase back at the beginning of September.

As you all know, my adoration for Primark is unconditional. I don't think I could love a company more. I always find myself appreciating Primark more than usual, when their Autumn/Winter pieces start to fill the stores.

As Primark is always my port of call when it comes to buying affordable versions of trend/statement pieces, I have waited in anticipation for them to release an Acne Velocite jacket dupe.

Low and behold, when I visited the store on the first week of September, I was greeted by an entire section bursting with winter knitwear and the jacket I have been trying to get my hands on for so long. 

Shearling Biker Jacket, £30 | Primark
OK so they may not be completely identical, but the concept is still there and if styled right, looks just as good as the real thing.

Velocite Leather-Trimmed Shearling Biker Jacket, £1,860.25 | Acne Studios
I would love to splash out on a jacket that costs a couple thousands of pounds, but I am a bargain hunter and I get such a kick out of buying high street pieces that are inspired by designer best-sellers, for the fraction of the cost.

Jacket Inspiration  Photo: Pinterest
These oversized jackets are going to completely take over all high street stores in the next couple of months. It has become a style seen on a number of celebrities and bloggers so look out for how they choose to style their biker jacket.

I love the versatility of this jacket. I paired it with my oversized Zara t-shirt, black Primark boots and my favourite 90's oval sunglasses for an edgy off-duty look
I would like to say a special thank you to Primark for being a consistently on-trend brand. I appreciate how hard this company works to bring high-fashion to the high-street and how quickly its turnaround has become, making it as competitive as brands like Zara.

I always tell people, if I were to win the lottery or find myself wealthy, I would still spend all my money in Primark. Their price to quality ratio is unprecedented and continues to improve every time I shop there. I really think it is setting a standard, working as a brand that is great for people who want to remain on-trend, without feeling obliged to spend a lot of money.

Let me know in the comments below if you end up buying this jacket or any of the jackets in the new Autumn/Winter range.

Stay Sweet,

Alice xx



  1. Yay! You're back! Love your style with this jacket. I bet it will be snuggly on cold days.-xx

  2. What lovely photo's. This jacket is soooo much like the designer version that it would be silly not to buy it. It looks good on you, Alice. vikki


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