Tuesday, October 31, 2017


Dear Readers,

During my second year at university, I created a magazine as part of one of my modules. Myself and two other girls on my course (Georgia Evans and Molly Jang) came up with RAW, a vegan lifestyle magazine.

RAW is a contemporary, forward-thinking vegan fashion and lifestyle magazine. We aim to create a visually-inspiring quarterly with a focus on conscious, cruelty-free fashion, food, and culture.

Our Research:
  • At least 542,000 over 15’s are now vegan.
  • In 2006 there was only 150,000 - making veganism one of the fastest growing lifestyle choices.
  • 42% of this are aged 15-34, showing that this is a young market.
  • 88% live in urban environments, 22% of vegans live in London.
  • 63% of Britain’s vegans are women.

Our Mission:

Our mission is to inspire young, fashionable vegan women to live the life they aspire to without compromising on their own ethical values.

Our product is a desirable keepsake that visually encapsulates a conscious effort to live a clean lifestyle while maintaining a realistic and light-hearted approach.

While maintaining our core values, we also aim to remain courteous and unpretentious.

Our Promise:

We promise to deliver a product that is not only visually engaging but delivers a platform for expressive, detailed written content.

While we aim to inspire our readers, we ensure that we remain approachable and light-hearted in our style in order to not dictate the lifestyle of a Vegan, but act as a sentimental spring-board.

Stay Sweet,

Alice xx


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